Stardoll’s original name was Paperdollheaven.com, and it all started as a hobby Liisa, originally from Scandinavia. Inspired by his childhood sweetheart, paper dolls, Liisa started drawing dolls with matching wardrobes and taught herself web design. Your personal web page quickly became a phenomenon of success among adolescent girls. In 2004, with the help of his son, Liisa improved the site and called it Paperdoll Heaven. “Most sites are focused on violence and competition”, says Liisa. “I wanted to create a virtual environment positive for young girls who are creative and interested in fashion. These young people seek alternatives to shooting and killing games.” Liisa is still an important member of the family Stardoll and draws new paper dolls every week to www.stardoll.com, your paper doll heaven!